Nimble delivers that "single source of truth about the customer," Moore said.
"We're seeing a lot of MSP and CSP partners of Microsoft moving to Nimble," he said.
Many of those cloud service providers are both bringing Nimble to market and also using the product internally to manage their own customer relationships, Moore said. "Unifying customer data through a CRM is the perfect layer to offer." "Partners know they need to add extra layers on top of the services they provide customers," Moore said. Office 365 and Azure resellers are eager to find more solutions they can bundle on top of those products to add value and make customer engagements stickier, Hikari CEO Eamon Moore told CRN. Hikari Data Solutions, a Microsoft-aligned solution provider based in Dublin, Ireland, that specializes in CRM and business intelligence, is introducing Nimble to businesses across Western Europe.
#NIMBLE CRM PRIVATE CONTACT SOFTWARE#
Nimble CRM was among the inaugural group of ISVs participating in a pilot program launched two months ago that, for the first time, allowed Microsoft's Cloud Solution Provider (CSP) partners to bundle, sell and invoice third-party software directly through the Azure Marketplace. "We recognize to scale globally to millions of Office 365 customers, we need to do that through their partners," he said. That message is resonating with the channel-more than 1,000 partners have signed with Nimble in the past six months, most coming via Microsoft's massive network of cloud resellers.
"We're a gateway to Microsoft's crown jewels: Power BI, PowerApps and Azure," Ferrara said. Solving the problem of siloed contacts opens the door for partners to sell other solutions to their customers, he said. And that enables a reseller to sell Nimble into any business, regardless of what they have," Ferrara said. "That makes Nimble a Trojan horse into any business. Other improvements include a simplified contact record and streamlined task window, a redesign of its mobile app, templated email tracking and messaging, and greater automation and customization features.Īll businesses struggle with managing contacts, Ferrara said. Nimble 5.0 introduces several upgrades to break down siloes across the disparate systems that store customer data.Ī new user interface bidirectionally synchronizes contacts dispersed across more than 200 business apps. Running on Azure will allow future development of Nimble's Software-as-a-Service application to take advantage of Microsoft's artificial intelligence platforms, Common Data Service built into PowerApps, and other tools and building blocks, Ferrara said.īeyond Office 365, Nimble CRM has built integrations with Microsoft Teams, Power BI and Dynamics 365, as well as third-party solutions available on the Azure marketplace. As they sign up, we're noticing they're slightly larger," Ferrara said, and "their needs are more complex." "We've seen the majority of our customers today are on Office 365. When Nimble was founded 10 years ago, the product was more-closely aligned with Google Apps (now G Suite), with a focus on integrating contacts, calendars, and inboxes from Google's cloud productivity suite with social media platforms like Facebook and LinkedIn.īut the advent of Microsoft Office 365 in the years since has changed the dynamics of that business and pulled Nimble squarely into the Microsoft ecosystem. The release of Nimble 5.0 comes just a week after the Los Angeles-based startup completed a project to migrate its CRM and team relationship management software from Amazon Web Services to Microsoft Azure.īy re-platforming on Azure, Nimble looks to take advantage of a strengthening partnership with Microsoft and leverage synergies with the software giant that have brought more than 1,000 resellers into its channel since the start of the year, Nimble CEO Jon Ferrara told CRN.
#NIMBLE CRM PRIVATE CONTACT UPDATE#
Nimble CRM has released a major update to its social relationship management platform that aims to further unify business contacts siloed across hundreds of enterprise apps and add value to Microsoft's cloud-based productivity and business intelligence solutions.
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